Transformações na Imprensa Na edição deste mês de "Newspapers & Technology", vale a pena ler "Newspapers transforming business models to meet changing needs" , da autoria de Jim Chisholm, consultor da Associação Mundial de Jornais. Aborda a questão de como enfrentar a tendência para o declínio da circulação, na generalidade dos "mercados maduros", discutindo temas como as novas formas de distribuição, a imprensa gratuita, os casos de sucesso e os factores que se salientam nesse sucesso, etc. A abrir, estes dados:

"(...) circulation declines need to be seen in context. While newspaper sales are declining by between 1 percent and 3 percent a year depending on the market and its conditions, these declines are nothing compared with the decline in the consumption of TV news. The average mainstream terrestrial TV news program has seen audiences decline by around 50 percent. Meantime, viewing levels of TV news are declining at over twice the rate seen in newspapers, despite an explosion in the number of news channels. What is more, newspaper readers continue - in their millions - to pay for their newspapers, while TV viewing is largely free of charge. Newspapers, along with other media, compete with ever busier lifestyles for attention. Closer linkage to these changing lifestyles and consequential information demands is one route to greater success in the future. (...)"