Negócio e blogs, de novo A empresa de estudos de mercado Jupiter Research acaba de realizar um estudo sobre os "consumidores de blogs" (assim mesmo!). As perguntas-chave colocadas também falam por si >> Who is consuming Weblog content? >> How should businesses best take advantage of the Weblogging environment as a business tool? As conclusões supõe-se que se aplicam aos EUA (o press release não é explícito): "Weblog readers currently comprise only four percent of the online community, and Weblog creators, only two percent. Although the Weblog audience is small, several businesses including Groove Networks, Jupitermedia, and BizNetTravel have taken the opportunity to capture this audience's attention through business Weblogs. As Weblog consumption grows, business Weblog creators must identify to which audience, and by which means, Weblogs will be most beneficial. Of online users who read Weblogs at least once per month, 61 percent have annual household incomes of at least $60,000, suggesting a target audience for business Weblogs. Enterprises should follow business Weblog best practices to be well positioned for the future as the popularity and readership of business Weblogs increases. In the meantime, businesses can catch the attention of a small yet lucrative market in a personal, authoritative manner by using the Weblog platform."